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Genesis Block HK: Website redesign of crypto learning platform with clear user journey for crypto beginners.

Full-Stack UX Design Immersive

Cohort 2

Project description

Genesis Block was founded in 2012 to serve the needs of the mining industry. Our main focus on this project was to develop their free learning platform in order to guide users from beginning to end with a fluid learning journey. We aim to increase on-page time, engagement and course completion rate. In order to get insights as to how users that were new to the field prefered to learn and digest complicated content, we conducted interviews with new staff (interns) at Genesis Block to get their views on how they first started learning about crypto and what methods of learning worked for them.


ftux_student_project_GenesisBlock


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